Post Corona

While we\’ve been worrying about today, Professor Galloway has been looking into the future, and he\’s brought us back a great book. There\’s so much here, a mix of data, stories, humor, insight, challenges. The core of the book is big tech–if you know Galloway, you know he\’s been a leading voice on the changes big tech has wrought, for good and ill. But there\’s also his fascinating take on higher education, and then a really powerful chapter on the challenges we face as a society. You won\’t agree with everything he says, but it will make you think. It\’s written in Galloway\’s fast and readable style, so it is just plain fun to read. It\’s a business book, but it\’s a lot more.

I follow Prof Galloway\’s blog and watch the occasional YouTube video and admire the creativity in his thinking around what various businesses should do. If you are on the mailing list of No Mercy No Malice, some of the material in this book will be familiar to you. But it\’s always enjoyable to see those items strung together in a narrative thread. However, if you are an entrepreneur or corporate manager looking for practical guidance on how to steer your business Post Corona, this book is too high level to be of much use. Think of it more as a framework for thinking about a post COVID world, and at worst you will be entertained, at best, it may provoke some fresh thinking.

Started out with lots of relevance to what is promised by the title. About halfway through, it became a typical business lecture morphing into and out of Galloways thoughts on privilege and politics. Not that his opinions and insights arent interesting; just not on-topic. Also, some weird errors. One chart illustrating gender/race of venture capitalists has labels reading Latinx/male and Latinx/Female. The x added to Latin is meant to imply Latina and/or Latino. The labels should have read, Latina or Latino. For someone in so in tune with political correctness, he or his publisher should have caught this, and other, blunders.

This book is a great disappointment. I thought it would paint a picture of post covid economy and help understand what opportunities might be list and what might be created to replace those. I didn\’t learn much from this; just a wee bit of general stuff with a sprinkling of covid induced dislocations. Scott Galloway turned himself into a rentier to milk the masses using Covid as an opportunity. I suppose that\’s how entrepreneurs think and act.

If you listen to the Prof G show or Pivot, these thoughts and ideas are nothing more than the past 6 months of content from those podcasts; however, that being said, having all of these brilliant and thoughtful ideas written down in a lovely book is still a treat! If you haven\’t listened to the podcasts, this book is a must read if you\’re in tech or business and want to know where the future trends are headed. The book is educational, honest, and very funny with many predictions that are likely to come true. 5 stars from me, thank you Prof G!

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